These leaks may be unconfirmed, but they cannot be denied or proven at this time. According to Joe Russignol, MacRumors received a tip-off from an anonymous person claiming to have confidential information about new features in the iPhone 17 Pro.
The leaker claims that these details are taken from a promotional ad currently being filmed by Division Films in Slovenia. Although Apple is listed as a customer on its site, these claims have not yet been verified.
The highlight of the leak is that Apple may move from the 5x optical zoom lens found in the iPhone 16 Pro to the 8x lens in the next generation, with support for continuous optical zoom up to 8x, similar to what Sony has introduced in the recent Xperia 1 phones, where users can zoom in between 85mm and 170mm with a change in the aperture from f/2.3 to f/3.5.