Apple is considering collaborating with Google to adopt Gemini in the development of the new Siri..
Apple is in early discussions with Google to explore the possibility of using the Gemini model to develop an entirely new version of Siri. The move comes as part of the company's attempts to make up for its lag in the field of generative AI, as Google is working on training a custom model that can run on Apple's servers if an agreement is reached.
So far, the talks have not reached a formal commercial stage, but it does indicate that Apple is seriously considering the option of hiring an external partner to reinvent Siri.Background on Apple's
internal models In recent years, Apple has relied on the Apple Foundation Models team, which developed internal language systems that it named after Linwood. These models are designed to run Siri without relying entirely on third parties, with work being divided between small models that run directly on devices and larger models that run across a Private Cloud Computing server architecture.Apple's goal with this approach was to ensure users' privacy by processing data within its own environment.GPT-4o integration with SiriAlthough Siri is primarily based on Apple's internal models, the company in 2024 added an option for OpenAI's ChatGPT integration within Siri, and the model used was GPT-4o. This integration was not mandatory, but was available when the user expressly consented or requested it from Siri.The voice assistant can use GPT-4o for general queries or creative tasks, while the rest of the day-to-day functions have remained dependent on Apple's internal models. This combination of inside and outside has reflected the company's awareness of Siri's vulnerability to competitors and its need to fill gaps quickly.The revelation of Apple's talks with Google also sent the shares of the two companies higher. Google rose 2.9 percent, while Apple rose 1.4 percent. This positive reaction reflects investors' expectations that any potential collaboration could strengthen Siri's position and make it a more serious competitor in the digital assistant market.Apple had planned to launch an upgraded version of Siri in the spring of this year, but the project was delayed by a full year due to engineering difficulties.
