During its annual event for Fall 2025, Amazon announced the launch of the new Fire TV Stick 4K Select streaming device at a price of $40, and the company described it as the fastest streaming device in its price category, with shipment starting next October.

The device comes with 4K display quality with HDR10 Plus technology, in addition to faster app launch, and compatibility with the most popular streaming services, with plans to add support for Xbox Gaming, Luna and Alexa Plus soon.

The Fire TV Stick 4K Select is the latest in Amazon's series of updates to the Fire Stick line, and is one of the most popular portable streaming devices that connects to TV screens to provide a sophisticated viewing experience.