Samsung's 2025 Neo QLED, MICRO RGB, OLED, and QLED TVs come with a new AI feature known as Samsung Vision AI Companion, designed to deliver a smart, all-in-one interactive experience.

Samsung explains that this feature is different from traditional smart assistants, as they are specifically designed to fit the shared screen inside the home, as they can be used by more than one person at the same time, unlike a phone that is usually used individually.

One of the most prominent features of Vision AI Companion is the Live Translate feature, which allows dialogue in movies and TV shows to be translated instantly during the show, allowing viewers to watch any content in their language even in the absence of dubbing.

Samsung also offers AI-powered modes such as AI Picture, AVA Pro, and AI Upscaling Pro, which improve picture and sound quality, especially when playing content below 4K or even before FHD. AI Gaming Mode provides instant gaming enhancements, giving a smoother and more responsive visual and audio experience.