In the first half of 2025, Dubai's real estate market recorded more than 125,000 deals worth more than AED 431 billion, according to the Dubai Government Media Office, an increase of 25% compared to the same period last year.

Despite the UAE's forward-looking image and advanced policies, these figures came through a traditional real estate brokerage system that has not seen fundamental changes in decades. With all the talk of smart cities and digital transformation, sellers and buyers are still dealing with unclear valuations, sporadic data, and manual procedures that slow rather than accelerate market movement.

The question is: what would the market look like if technology moved from an auxiliary role to a pivotal element in the buying and selling process?

A system in which humans integrate with technology

The next stage in the real estate market depends on a new model in which real estate agents work within an interconnected smart system based on artificial intelligence technologies. These technologies analyze data, manage workflows, organize steps, and determine when to execute them, while real estate agents focus on what a machine can't: understand customers, their motivations, and the circumstances surrounding each transaction.

In this way, the market becomes clearer and faster, and the buying and selling process becomes closer to trading financial assets in terms of accuracy and ease of completing trades. It's not just about speeding up the process, it's about reshaping the whole buying and selling experience. The less complexity and the more transparent the process of buying a property in the UAE, the faster and smoother it will be.

The limits of the current
model The UAE's booming real estate market
has simultaneously become a source of strength and a weakness. As demand rises, many real estate agents are turning to mere deal-makers, rather than real mentors. Investors who pay high fees don't always feel like they're getting the service they expect, while agents spend most of their time looking for clients rather than actually helping them.

At the same time, the amount of real estate data from listings, prices, and demand trends to historical records has been amplified to a degree beyond the capacity of human analysis. This leads to inaccurate assessments, unbalanced negotiations, and longer transaction completion periods, results that are inconsistent with the UAE's image as a fast-paced and innovative environment.

Where is AI creating real value?

Generative AI can process huge amounts of data, extract patterns, and automate repetitive tasks. In the real estate sector, its value is shown in three key stages:

Reaching sellers: AI can identify potential property owners by analyzing buyer behavior, market gaps, and historical data, and then generate personalized messages that are more effective than traditional customer generation methods.