DeiNai, a company specializing in AI-powered influencer marketing solutions, showcased its latest technologies at the Huawei AI Summit in Riyadh, reaffirming its commitment to supporting the growth of the digital economy and the creative economy in the Kingdom from its regional headquarters in Riyadh.

The company explained that its participation coincides with the accelerating pace of digital transformation in the Kingdom, in line with the objectives of Saudi Vision 2030, which has identified the digital and creative economy as key drivers of growth and innovation.

The company explained that the influencer marketing market is one of the fastest-growing sectors of the digital economy globally, valued at approximately $33 billion, driven by the increasing reliance of brands on content creators to reach their target audiences.

It noted that its digital platform leverages artificial intelligence to automate various stages of influencer campaign management, from discovering and engaging with influencers, through content production, campaign management, and performance tracking, to building and managing brand knowledge. The platform is based on a database of over 350 million content creators in more than 160 countries and regions, boasting a 96.9% accuracy rate in matching influencers with brand needs.

The company reported that its technological solutions have contributed to a 42% reduction in human resource costs associated with campaign management, an 18% decrease in marketing spending, and a 78.6% increase in execution efficiency.